In this episode, Nate and Kevin sit down with Ten Speed's Manager of Organic Growth Strategy, Erika Braeger, to walk through how to approach site migrations and domain consolidations without tanking your organic performance. They cover the full lifecycle from setting clear business goals and crawling staging environments before launch, to preserving EEAT signals, fixing redirect chains, and auditing legacy site architecture.
Erika also shares the most common mistakes she sees along the way, including skipping content freezes, neglecting page speed, and missing authorship signals, and explains why each one matters more now that LLM visibility is part of the picture.
Session #12 - Site Migrations Done Right: EEAT, Architecture, and Avoiding Costly Mistakes
May 28, 2026
Ten Speed Sessions
Ten Speed Sessions is a bi-weekly podcast where B2B marketers get smart takes on what’s shaping modern marketing. Hosted by Nate Turner and Kevin King, co-founders of tenspeed.io, each episode explores timely trends, real-world tactics, and how top marketers are adapting in a fast-changing landscape.
Ten Speed Sessions is a bi-weekly podcast where B2B marketers get smart takes on what’s shaping modern marketing. Hosted by Nate Turner and Kevin King, co-founders of tenspeed.io, each episode explores timely trends, real-world tactics, and how top marketers are adapting in a fast-changing landscape.Authors
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