In this Ten Speed Session, we dig into the biggest question facing B2B marketing leaders as they plan for 2026:
If you could give one piece of advice to B2B marketing leaders heading into 2026, what would it be?
We pulled together perspectives from some of the smartest operators in the industry, and a few themes surfaced again and again. Speed beats perfection. Brand measurement needs to grow up. Automation should clear the way for bold creative ideas. The modern buyer expects more than recycled tactics. Generalists are becoming the new in-house power players. And above all: stop waiting for certainty.
In this conversation, Nate Turner and Kevin King synthesize guidance from leaders across Sprout Social, Ten Speed, Clearscope, 42 Agency, MKT1, and Growth Unhinged to build a clear picture of what actually matters going into 2026.
Whether you’re navigating declining SEO traffic, figuring out how to stay visible in AI search, or trying to get your team to move faster, this episode will help you focus on what counts and ignore what doesn’t.
We cover:
Why speed, agility, and imperfect execution will outperform polished plans
The shift from vanity “brand = direct traffic” to real brand measurement
Automation vs. alchemy: what to automate, what to pour creative energy into
How the modern B2B buyer is changing and what that means for your playbooks
Why generalists are becoming the in-house future (and how to hire around it)
The importance of committing, executing, and avoiding analysis paralysis
The GTM channels poised for real growth in 2026—including AI search
Contributors:
Marino Fresch - https://www.linkedin.com/in/marinofresch/
Kamil Rextin - https://www.linkedin.com/in/kamilrextin/
Ryan Sargent - https://www.linkedin.com/in/ryan-sargent-5a455511a/
Bernard Huang - https://www.linkedin.com/in/bernardjhuang/
Kevin King - https://www.linkedin.com/in/kevin-king-marketer/
Emily Kramer - https://www.linkedin.com/in/emilykramer/
Nate Turner - https://www.linkedin.com/in/nateturner1/
Kyle Poyar - https://www.linkedin.com/in/kyle-poyar/
Growth Unhinged 2025 B2B GTM Report
