Spot on. This distinction between human judgement and AI assistance is key to actual progress. Are you finding that marketers are realy embracing this workflow yet?
We can speak for ourselves and some of our clients (when it comes up), but yes!
For clients, we generally see a POC that's building their own workflows, not so much standardized across an org (at least from the outside looking in, but that's also why they're working with us).
Our own case studies, repurposing for LI, etc., are relatively low-lift compared to pre-AI days. We build our own GPTs and train them on best practices, as well as our existing assets, brand kit, along with specific guidelines for output.
From there, the "human in the loop" is non-negotiable. Full/partial rewrites, reconfiguring outlines, making double sure we're maintaining our voice and takeaways, etc., are all on our team (and what makes the content actually valuable we'd argue).
Spot on. This distinction between human judgement and AI assistance is key to actual progress. Are you finding that marketers are realy embracing this workflow yet?
Overall, no, not really. I think the vocal minority are the ones doing most of it right now.
We can speak for ourselves and some of our clients (when it comes up), but yes!
For clients, we generally see a POC that's building their own workflows, not so much standardized across an org (at least from the outside looking in, but that's also why they're working with us).
Our own case studies, repurposing for LI, etc., are relatively low-lift compared to pre-AI days. We build our own GPTs and train them on best practices, as well as our existing assets, brand kit, along with specific guidelines for output.
From there, the "human in the loop" is non-negotiable. Full/partial rewrites, reconfiguring outlines, making double sure we're maintaining our voice and takeaways, etc., are all on our team (and what makes the content actually valuable we'd argue).